Privacy Policy

Last Updated: April 20^th, 2026

SCOPE AND UPDATES TO THIS PRIVACY POLICY

This Privacy Policy applies to personal information processed by us, including on our websites, mobile applications, and other online or offline offerings. To make this Privacy Policy easier to read, our websites, mobile applications, and other offerings are collectively called the "Services."

UPDATES TO PRIVACY POLICY

WE MAY REVISE THIS PRIVACY POLICY FROM TIME TO TIME IN OUR SOLE DISCRETION. IF THERE ARE ANY MATERIAL CHANGES TO THIS PRIVACY POLICY, WE WILL NOTIFY YOU AS REQUIRED BY APPLICABLE LAW. YOU UNDERSTAND AND AGREE THAT YOU WILL BE DEEMED TO HAVE ACCEPTED THE UPDATED PRIVACY POLICY IF YOU CONTINUE TO USE OUR SERVICES AFTER THE NEW PRIVACY POLICY TAKES EFFECT.

PERSONAL INFORMATION WE COLLECT

The categories of personal information we collect depend on how you interact with us, our Services, and the requirements of applicable law. We collect information that you provide to us, information we obtain automatically when you use our Services, and information from other sources such as third-party services and organizations, as described below.

Personal Information You Provide to Us Directly

Account Creation. We may collect personal information when you create an account, such as name, email address, username, profile picture, etc.
Purchases. We may collect personal information and details associated with your purchases, including payment information.
Your Communications with Us. We may collect personal information, such as email address, phone number, or mailing address when you request information about our Services, register for our newsletter or, request customer or technical support, or otherwise communicate with us.
Surveys. We may contact you to participate in surveys. If you decide to participate, we may collect personal information from you in connection with the survey.
Interactive Features. We and others who use our Services may collect personal information that you submit or make available through our interactive features.

Personal Information Collected Automatically

We may collect personal information automatically when you use our Services:

Privacy Policy

Last Updated: April 20^th, 2026

SCOPE AND UPDATES TO THIS PRIVACY POLICY

UPDATES TO PRIVACY POLICY

PERSONAL INFORMATION WE COLLECT

Personal Information You Provide to Us Directly

Account Creation. We may collect personal information when you create an account, such as name, email address, username, profile picture, etc.
Purchases. We may collect personal information and details associated with your purchases, including payment information.
Your Communications with Us. We may collect personal information, such as email address, phone number, or mailing address when you request information about our Services, register for our newsletter or, request customer or technical support, or otherwise communicate with us.
Surveys. We may contact you to participate in surveys. If you decide to participate, we may collect personal information from you in connection with the survey.
Interactive Features. We and others who use our Services may collect personal information that you submit or make available through our interactive features.

Personal Information Collected Automatically

We may collect personal information automatically when you use our Services:

Elkhorn Equipment Sales & Service, LLC - Privacy Policy

YOUR PRIVACY CHOICES AND RIGHTS

Your Privacy Choices. The privacy choices you may have about your personal information are determined by applicable law and are described below.

Email Communications.

If you receive an unwanted email from us, you can use the unsubscribe link found at the bottom of the email to opt out of receiving future emails. Note that you will continue to receive transaction-related emails regarding products or Services you have requested. We may also send you certain non-promotional communications regarding us and our Services, and you will not be able to opt out of those communications (e.g., communications regarding our Services or updates to our Terms or this Privacy Policy).

SMS Communications & Consent.

By providing your mobile phone number, you agree to receive SMS messages from Elkhorn Equipment Sales & Service, LLC. These messages may include transactional messages, such as account notifications, service updates, and alerts, and marketing messages, such as promotions and product updates, only if you have explicitly opted in to receive them. Consent to receive marketing messages is not required to use our services.

Message frequency varies depending on your interactions and preferences.

You may opt out of SMS messages at any time by replying STOP to any message. This will unsubscribe you from all SMS communications unless otherwise specified.

For help, reply HELP or contact us at jennifer.duvall@elkhornequipment.com.

Message and data rates may apply depending on your mobile carrier.

We maintain separate preferences for transactional and marketing messages. Transactional messages may still be sent where permitted, including for account-related communications, even if you opt out of marketing messages.

We do not sell, rent, or share your mobile phone number or SMS consent data with third parties for their marketing or promotional purposes.

SMS consent is collected through clear user actions such as form submissions, account registration, or explicit opt-in settings within our platform.

Mobile Devices.

We may send you push notifications through our mobile application. You may opt out from receiving these push notifications by changing the settings on your mobile device. With your consent, we may also collect precise location-based information via our mobile application. You may opt out of this collection by changing the settings on your mobile device.

Phone calls.

If you receive an unwanted phone call from us, you may opt out of receiving future phone calls from us by following the instructions which may be available on the call or by otherwise contacting us as set forth in "Contact Us" below.

"Do Not Track."

Do Not Track ("DNT") is a privacy preference that users can set in certain web browsers. Please note that we do not respond to or honor DNT signals or similar mechanisms transmitted by web browsers.

Cookies and Personalized Advertising.

You may stop or restrict the placement of Technologies on your device or remove them by adjusting your preferences as your browser or device permits. However, if you adjust your preferences, our Services may not work properly. Please note that cookie-based opt-outs are not effective on mobile applications. However, you may opt-out of personalized advertisements on some mobile applications by following the instructions for Android, iOS, and others.

SUPPLEMENTAL NOTICE FOR CALIFORNIA RESIDENTS

This Supplemental Notice for California Residents only applies to our processing of personal information that is subject to the California Consumer Privacy Act of 2018 (CCPA). The CCPA provides California residents with the right to know what categories of personal information we have collected about them and whether we disclosed that personal information for a business purpose (e.g., to a service provider) in the preceding 12 months. California residents can find this information below:

Category of Personal Information Collected by Us

Identifiers: A real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, or other similar identifiers.
Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e)): A name, signature, address, telephone number, education, employment, employment history, bank account number, credit card number, debit card number, or any other financial information. Some personal information included in this category may overlap with other categories.
Protected classification characteristics under California or federal law: Age (40 years or older), national origin, citizenship, marital status, sex (including gender, gender identity, gender expression), veteran or military status.
Commercial information: Records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.
Internet or other electronic network activity: Browsing history, search history, information on a consumer's interaction with an internet website, application, or advertisement.
Geolocation data: Physical location or movements.
Professional or employment-related information: Current or past job history or performance evaluations.
Inferences drawn from other personal information to create a profile about a consumer: Profile reflecting a consumer's preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.

The categories of sources from which we collect personal information and our business and commercial purposes for using personal information are set forth above.

Additional Privacy Rights for California Residents

"Right to Know" and Access. You have the right to request what personal information we have collected, used, disclosed, and sold about you within the past 12 months.
Deletion. You have the right to request the deletion of personal information that we have collected from you, subject to certain exemptions.
Correct Inaccurate Information. You have the right to request that we correct any inaccurate personal information that we maintain about you, taking into account the nature of the personal information and the purposes of the processing of the personal information.
Shine the Light. California residents have the right to receive, once a year from us, free of charge, a list of third parties to whom we have disclosed personal information (if any) for direct marketing purposes in the preceding calendar year.